Strategy that drives growth.

Let's Work Together!

Brands I’ve represented

The logo for Holliman, featuring large gray capital letters spelling 'HOLLIMAN' with a stylized circle inside the letter 'O'.
Black and white logo with the letters 'QA' arranged in a circular design.
Text reading 'JCPenney' in large gray letters.
A gray star with white outline above the word 'COWBOYS' in gray, bold, stylized letters.
Tesla logo with the word Tesla written below it.
Close-up of the word "Gensler" displayed in bold, three-dimensional gray letters.

Turning bold partnerships and unforgettable brand experiences into measurable growth. From Tesla launch events to Fortune 500 collaborations, I create campaigns that drive impact.

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Man in a black T-shirt and white cap being interviewed by several reporters, with a Ram's mascot and blue branded backdrop in the background.

Brand Partnerships

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An outdoor sidewalk scene featuring a blue sign with white text that reads 'This Way' and an arrow pointing left, with a QR code below, next to a red food truck and a white kiosk in the background, under a partly cloudy sky with trees.

Strategy

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A group of girls at school, with one girl covering her face and others smiling and laughing.

Impact

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Close-up of a red sports car's front, with sleek headlight and black grille, parked on wet ground with a tent and a Circuit of the Americas banner in the background.

Experiential Marketing

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Inside a car showroom with two Tesla electric vehicles on display, a black sedan in the foreground and a red coupe in the background, with people viewing and discussing the cars.

Demand Generation

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Results speak louder.

$20M

quarterly revenue influenced

years of experience

15+

500k+

$1M+

philanthropic donations raised

national campaign reach

Turning complexity into momentum.

A woman in a red sleeveless dress inside a clothing store, smiling and gesturing with her hands.

I'm Tia, a strategic marketing leader specializing in brand partnerships, experiential marketing, and go-to-market execution. I've led campaigns for some of the most recognizable brands in the world and built departments from the ground up.

My superpower is finding the untapped opportunity in a room full of noise. Whether it's negotiating a Los Angeles Rams partnership, driving 1,000+ leads in a single Tesla launch day, or earning a Forbes feature for a brand-new product launch, I deliver results that stick.

I believe great marketing is equal parts strategy and soul. I lead with both.

If you’re looking for a marketing leader who can turn vision into action and drive real results, I’d love to connect.

Let's Work Together!

In the press

Cover of ADWEEK magazine featuring a man with a beard in a colorful geometric patterned suit holding multiple smartphones, with hands reaching out towards him, set against a purple background. The cover text mentions a trivia pursuit with Scott Rogowsky.

Adweek

SXSW experiential activation with Casper, The Standard Hotels, and Tesla

A digital conference badge featuring a woman with dark hair smiling, wearing a black blazer, for the Sports Inclusion Conference. The badge includes the conference title, a gold trophy icon with 'Top 100', her name Tia Williams, her role in brand development and public relations at Hollman, Inc., and the dates August 31st to September 1st, 2021.

Sports Inclusion Conference

Top 100 Diverse Leaders in Sports

Event poster for 'Fresh Faces of Fashion 2018' benefiting The Bridge Homeless Recovery Center, scheduled for March 29, 2018, from 6 to 9 PM at West Village, Dallas, featuring a cocktail hour, fashion show, and after-party.

Modern Luxury Magazine

Named “Fresh Faces of Fashion” 2018

A person standing in a futuristic digital art installation resembling a high-tech interior space with neon blue and red lights, digital screens, and grid lines, titled 'Interior Design' with the subtitle 'new dimensions'.

Interior Design Magazine

HiP Awards Honorable Mention for Gensler x Hollman Amani Collection + collab

A colorful word cloud on a webpage discussing neurodiversity, with words like 'Neuro', 'Diversity', 'Inclusion', 'Support', and 'Acceptance,' in various fonts and colors.

Forbes

MeSpace featured during brand launch

Work that moves the needle.

A rare combination of executive-level strategy and hands-on execution. I've led multi-million dollar budgets, built teams from scratch, and partnered directly with CEOs and COOs.

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Let’s

Work

Together!

Marketing that moves beyond ideas

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Strategic partnerships that expand your reach

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Experiences that convert into customers

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Launches that create momentum and demand

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Marketing that moves beyond ideas 〰️ Strategic partnerships that expand your reach 〰️ Experiences that convert into customers 〰️ Launches that create momentum and demand 〰️